Why write a newsletter?

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Mario N

A newsletter or newsletter is part of the basic marketing arsenal when you want to communicate actively on the Internet.

What is a newsletter for and how can you best use it?

The newsletter is a news email sent daily, weekly, monthly, etc. and aims to keep your customers or prospects informed about your activities or products. It is a privileged channel for sending targeted information. However, it is necessary to offer a means of unsubscribing otherwise it could be considered spam and have your mailings end up in the “Spam” folder. You run the risk of having your domain name “Blacklisted” by Google with disastrous consequences for your business. So we’re not kidding about that…

How do you collect email addresses the right way?

In order to collect as many addresses as possible, it is necessary to offer your Internet users or customers the possibility of registering from your website or when creating a customer account or through a form located directly on the homepage or even a popup that encourages registration. Ideally, the customer must register spontaneously for it.

What is the point of a newsletter?

The interest of a newsletter is to encourage Internet users to visit your website and to retain them by sending them information relevant to their needs or by offering targeted products or content.

The newsletter contains:

  • A subject that must be powerful and related to the content of this one.
  • One or two concisely presented messages
  • Ideally, you must respect the graphic charter established for your company (illustration, font, font size, logo, layout)

The newsletter must contain relevant content that engages the reader to take action with one or more buttons (Call-To-Action) such as “Buy”, “Learn more”, etc.

As far as possible, you will need to segment your mailings in order to be able to deliver the right message to the right person. This segmentation will also allow you to analyze the follow-up of your mailings and to be able to adjust your future newsletters as needed. Do you want to define your digital strategy but you don’t know where to start? Contact us for a free first interview during which we can advise you on your current project and give you some ideas for the development of your digital strategy.

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