Our partnership with Waterside began with retiring the old business name “Waterside Restaurant & Catering” and separating the brand into two new brands.
For the first phase, we created the leading brand, Waterside Events. Wedding & Corporate Events became the primary focus. We continued with the new logo, brand style guide, and brand voice to complete the website redesign to showcase why they are among NJ’s most popular wedding venues.
Over 18 months, using various advertising channels, we created a healthy sales pipeline for Waterside Events. We used PPC and Display Ads to find potential customers and introduced the Wedding Venue first. Choosing the right venue takes time. We made sure to remind consumers of us during their research using Remarketing and Retargeting ad campaigns.
Local Search Optimization was one the most critical steps. Since we were changing the business name and primary category, we needed to balance not disrupting the business while simultaneously increasing wedding bookings.
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