Hotel bonds
Buy Now Stay Later
WORK
We build a concept behind Buy Now Stay Later where hotels and consumers could trust the website and fully understand what it was all about. We began by designing an aesthetically pleasing website that was eye-catching, user-friendly, and simple.
Our hotel finder tool where consumers can easily navigate the hotels that have signed up for the initiative. The navigation included a filter that enabled users to find hotels in a particular region and city.
Each partner hotel also had their landing pages, optimized for search engines and easy to share on social media.
The goal was to administer immediate relief to hotels as they felt the harsh financial effects from the COVID-19 pandemic. Travelers can buy a hotel bond for $100, which will mature into $150 after 60 days from purchase.
As a final step, and to make this initiative truly valuable, we needed to get the word out there on this brand new initiative so hotels can join the platform. The PR team pitched the idea to magazines including Travel & Leisure, Chicago Tribune, Forbes, and the NY Times, to name a few. This Public Relations coverage gave us the legitimacy we needed and exposed the initiative to a wider public, which led to more participating hotels and website users.
To further spread the word, we utilized organic social media including Facebook and Instagram, creating an aesthetically pleasing grid with a variety of posts including inspirational travel posts, beautiful destinations, and UGC from participating hotels.
With this integration of marketing and PR, we were able to create a successful campaign and helped hotels earn money during these troubling times.